Cingular Reaches Young Voters via Mobile Devices | Adweek Cingular Reaches Young Voters via Mobile Devices | Adweek
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Cingular Reaches Young Voters via Mobile Devices

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NEW YORK Cingular Wireless is encouraging young Americans to vote via election-related contests, games and polls on mobile devices and on the Web.

The campaign from the Atlanta-based wireless carrier aims to drive voter registration, participation and issue education among 18- to 30-year-olds through partnerships with MTV, Motorola and Comedy Central.

As a part of a cross-platform sponsorship of MTV's "Choose or Lose 2004" programming, Cingular will host political polls, special events and contests on mobile devices, as well as on MTV.com. In October, Cingular and MTV will also hold a "PRElection," a simulated, secure online and wireless election that will allow registered young adults to vote for who they believe should be president.

Cingular, a joint venture between SBC Communications and BellSouth, is also offering SMS opportunities through its co-title sponsorship with Motorola of Rock the Vote. The company will send civic, election and entertainment content to wireless devices via Motorola's Rock the Vote mobile service, which people can sign up for at rtvmo.com. There will also be a dedicated interactive area on the Rock the Vote Bus Tour, where visitors can use Motorola handsets with Cingular's service to play games, enter sweepstakes and download election-related material.

Through its sponsorship of Comedy Central's "Indecision 2004," Cingular will let young voters decide what topics they would like to see discussed on shows like Tough Crowd with Colin Quinn, via SMS polls.

Cingular has also created a virtual election headquarters at www.rucingular.com/election, where young people can learn to get involved in this year's election.