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ATLANTA Cingular Wireless has placed its Hispanic ad account into review, the client confirmed on Friday.
Cingular spent $10 million on domestic Hispanic ads in 2002, according to Nielsen Monitor-Plus, but sources said that figure will rise to $15 million next year. (The category leader, Verizon Wireless, spent $12 million last year.)
The incumbent is Omnicom Group’s Dieste Harmel & Partners in Dallas, which picked up the business on a project basis last December without a review.
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