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The Integer Group has won the retail branding business of Cingular Wireless.
The Golden, Colo.-based consumer specialist won the account, which entailscreating all in-store communications for the nation’s second-largest wireless telecom, after a review that included Upshot in Chicago, Einson Freeman in New York and EM2 here.
Cingular Wireless is based in Atlanta.
A final budget for the assignment has not yet been determined.
Wanamaker/MMI, the Atlanta consultancy that conducted the review for Cingular’s $250 million general marketing account—won by BBDO’s New York and Atlanta units—also managed this contest.
“We were assigned the retail and promotions part of the business,” said Integer president Kathy Leonard.
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