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Advertisers’ desire for multidiscipline marketing solutions from a single source has brought together two Cincinnati agencies with differing but complementary capabilities.
Westerkamp Giles + Partners, a traditional advertising agency, and ImageMatrix, which specializes in new media and sales development and training, will merge to form a new, as-yet-unnamed agency.
“The two agencies have known each other for a long time, and we’ve worked together for clients on occasion,” said Jay Giles, vice president and chief operating officer of Westerkamp Giles.
“We haven’t moved into new media, unsure if we wanted to make that investment and wanting to be more of a true ad agency,” he said.
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