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CHICAGO-Media buying agency Media That Works in Cincinnati has entered a joint operating agreement with two West Coast agencies in an effort to broaden the bases of each partner.
The new unit, called MTW Media Group, couples the broadcast buying expertise of MTW with the print buying and database capabilities of The Newspaper Network in Sacramento, Calif., and direct response agency Williams Worldwide in Santa Monica, Calif.
Combined billings for the partners is approximately $500 million, according to Bill Price, chairman of 12-year-old MTW.
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