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LOS ANGELES Independent Cimarron Group this week introduced its first work for a joint partnership advertising Cirque du Soleil’s latest show at the MGM Grand hotel in Las Vegas.
The 30-second television spot uses a rhythmic editing pulse and original footage of stagecraft to refresh the communication for the year-old show.
“The show features a stage that weighs as much as a 747 [jet] loaded with passengers, yet it floats around in space like a magic carpet,” said Nigel Williams, executive creative director at the Los Angeles agency.
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