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ATLANTA CIBA Vision said it plans to air its first Super Bowl spot on Fox’s Feb. 6 telecast of the game from Jacksonville, Fla.
The Atlanta-based client said a spot touting its new 02optix contact lense would specifically target women viewers.
In the commercial, men and women exchange playful glances as if a special connection has been forged from one contact lens wearer to another. The 30-second ad will appear during the game’s first quarter and feature a brief voiceover by actress Sela Ward.
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