CIBA Vision Chooses N.Y. Agency

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NEW YORK Contact lens manufacturer CIBA Vision has chosen MDC Partners’ Kirshenbaum Bond + Partners to handle global advertising duties on its Fresh Look brand, the client has confirmed. Sources estimated the business to be worth about $20-25 million.

KB+P, which will handle the account at its New York office, made final presentations last month, as did competitor Grey’s Healthy Grey, sources said. The fashion brand of color contact lenses had been handled by Grey’s Ericsson Fina before CIBA awarded the account on a project basis to Margeotes|Fertitta + Partners in New York.

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