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ATLANTA Church’s Chicken is eyeing a handful of multicultural agencies to handle its $15 million general-market account, the client confirmed.
“We’re in the preliminary stages of looking at agency resources,” said Hala Moddelmog, president of the Atlanta-based fast-food franchise. “We’re not just looking for one [agency] that understands food service or branding but really truly looking for a multicultural agency.”
Moddelmog divided the chain’s customers into one-third African American, one-third Hispanic and one-third Anglo. “Our general market is multicultural,” she said.
She
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