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ATLANTA – If Austin Kelley Advertising is to maintain its claim on the $10 million advertising account of Churchs Chicken, the Atlanta shop will have to fend off a formidable trio of New York agencies.
Competing for the Atlanta-based client, along with the incumbent, are Cliff Freeman and Partners, Lowe & Partners/SMS and Merkley Newman Harty, all of New York.
According to Churchs chief marketing officer Brad Haley, the review will last through the summer. He said he wants to have a decision made before the fall, when the next major advertising campaign for the restaurant chain is expected.
“Our goal has been to find stellar creative,” Haley said.
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