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The field in the Church’s Chicken review has narrowed to two finalists, BaylessCronin and Publicis in Mid America.
Levenson & Hill in Dallas was cut in an earlier round of the creative review.
New York-based incumbent Cliff Freeman and Partners did not participate.
Earlier this year [Adweek, Sept. 11], Church’s chief marketing officer Brad Haley cited “philosophical creative differences” as the reason why Freeman left the account.
Haley is no longer with the company. Church’s president Hala Moddelmog, who is overseeing the review, did not return telephone calls at press time last week.
Final presentations in the estimated $15 million competition will be made this week.
Competitive Media Reporting lists Church’s ad expenditures as $9.5
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