Churchs Calls Review

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Despite the recent launch of a new campaign from Austin Kelly Advertising here, Churchs Chicken confirmed that it is conducting a closed agency review that will include the 16-month incumbent along with four other shops.
The AFC Enterprises division, with estimated media expenditures of nearly $10 million, recently named Brad Haley chief marketing officer. Haley, a six-year veteran of Jack in the Box, replaced Sue Morgan, who left the company.
Reporting to president Hala Moddelmog, Haley will orchestrate the review as he works to develop a more consistent brand identity for the 1,400-unit chain and solidify its connection with frequent diners.
“The brand image can be focused to hone in on our core customer base to make sure we are doing the best job of servicing the heavy category users,” Haley said.


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