Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Why do you suppose I enjoy looking at the visuals in this campaign—because (1) they offer edgy, ironical commentary on the objectification of women inpre-feminist advertising or (2) they offer scantily clad babes in salacious poses? My thanks to all of you (anyone at all?) who selected answer (1). The sordid truth, of course, is that we lads will cheerfully put up with postmodern schtick if cheesecake visuals can make a comeback under its guise.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in