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By Steve Krajewski
DALLAS–Rives Carlberg of Houston has launched a comprehensive branding initiative for the Houston Chronicle that aims to forge an emotional connection between the newspaper and its readers.
The campaign, which includes television, print, outdoor and radio, introduces the themeline, ‘Touch the News That Touches You.’ The ads continue to use the tagline, ‘Houston’s leading information source.’ Billings were undisclosed.
Leading the effort are four 30-second television spots, airing on Houston networks, two independent channels and on Warner Cable.
Each TV spot illustrates how the paper is tied to personal moments in readers’ lives.
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