Shop Adds Zuckerman/Lightcap, Relocates to Connecticut
BOSTON--The five-person staff of Zuckerman/Lightcap Group and its accounts have joined Christopher Thomas Associates, a 50-person independent agency.
No cash changed hands, and titles for partners George Zuckerman and Ken Lightcap, who ran their eponymous shop in New York for the past five years, have not been determined.
The union is designed to help the larger shop, Christopher Thomas, which is in the process of moving its headquarters from Melville, N.Y., to Stamford, Conn., add critical mass, said agency chairman Christopher Santry.
Christopher Thomas claims about $50 million in total billings and also operates a 20-person satellite office in Boston. The shop is best known for its Fallon Healthcare TV and radio ads starring Mel Harris.
"We want to get to the next level: $100 million [in billings]. We don't want to be just a small agency," said Santry, who co-founded Christopher Thomas 25 years ago and shares ownership of the shop with his partner and chief executive officer Tom Petrocine.
According to Lightcap, "We bring big agency experience and major national accounts [to Christopher Thomas]. They bring the infrastructure" to support growth.
Through the deal, Christopher Thomas gains several million in billings from clients such as Disney's Buena Vista Home Entertainment (Zuckerman/Lightcap has crafted national campaigns tagged "Bring the magic home"), financial services firm Alliance Capital (public relations and interactive marketing), and personal-growth software and online service provider Life.com (consumer advertising).
Along with the clients, Zukerman and Lightcap bring valuable skills and senior management savvy to Christopher Thomas, Santry said. Zuckerman is a former executive vice president and creative director at DMB&B in New York. Lightcap served as general manager for DMB&B's Manning, Selvage & Lee public relations unit, and in the early-1990s, he headed marketing communications for Reebok.
Christopher Thomas' move across Long Island Sound to Stamford is also a part of the plan for growth. "We were one of the pack in New York," but a $50 million shop is an automatic "player" in southern Connecticut, Santry said. The shop has already picked up project work from PubliCard, Fairfield, Conn.