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Believing that its recent advertising “doesn’t have the flair the cars do,” as one source put it, BMW of North America this week is expected to choose a consultant to handle the review for the estimated $150 million creative account.
The move comes two months after the April departure of Jim McDowell, who left as vp of marketing for the Woodcliff, N.J.-based client to head up sales and marketing at sibling brand Mini USA. Jack Pitney, who held the marketing post at Mini, shifted over to BMW.
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