'Choose Wisely' Is Hospital's Message via Lewis

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ATLANTA Advertising for Missouri Baptist Medical Center in St. Louis, set to launch this month, urges patients and caregivers to seek important information before deciding on a hospital.

Lewis Communications created the work for the St. Louis hospital, whose account the Nashville, Tenn., shop won in October following a review against a handful of undisclosed agencies.

Television spots will roll out on St. Louis network affiliates and cable stations. Large space print ads will appear in the St.



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