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Irma S. Mann, Strategic Marketing has been selected by Choice Hotels International for print and interactive work budgeted at around $2 million.
The Boston shop, which specializes in tra vel and leisure mar keting, picked up the assignment after a re view of undisclosed agencies, said client representative Olivia Kranz. Choice had previously worked with MMG Worldwide in Kansas City, Mo., for the duties added by ISM, Kranz said.
ISM will create print and online advertising to run in American Automotive Association guidebooks, on the organization’s Web site and on various municipal sites nationwide.
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