CHIVAS REGAL LA LEY TOUR, LOS ANGELES | Adweek CHIVAS REGAL LA LEY TOUR, LOS ANGELES | Adweek
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CHIVAS REGAL LA LEY TOUR, LOS ANGELES

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Hispanic rock group La Ley recently concluded a 23-city tour, which was sponsored by Chivas Regal. The final stop for the tour was Los Angeles. Other tour stops in the West included San Francisco, Santa Barbara and Fresno, Calif., and Las Vegas. The tour, which attracted more than 60,000 people, is part of Chivas Regal's grassroots marketing efforts targeting young Hispanics. Pictured here is Sherri Colas-Gervais, South Florida manager of Chivas Regal, with the band at a Miami press luncheon to honor the group.