CHIP Picks Matthews

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Sherry Matthews Advertising & Public Relations has won the state review for a new program designed to provide children from low-income families with health insurance.
The Children’s Health Insurance Program (CHIP) account, which includes media buying and planning, is valued at $2 million.
Sherry Matthews bested two other finalists: Hill & Knowlton and Special Audience Marketing. All three agencies are located in Austin, Texas.
Respondents were asked to provide two case histories of integrated ad campaigns and at least one example of work demonstrating “experience with culturally competent, multimedia, statewide campaigns,” per the state request for proposal.
Finalists submitted creative proposals, which were field-tested on six focus groups contracted by CHIP.



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