Chinatown Strives to Win Back Visitors | Adweek Chinatown Strives to Win Back Visitors | Adweek
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Chinatown Strives to Win Back Visitors

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NEW YORK The September 11th Fund has joined with the Lower Manhattan Development Corporation to launch its search for an agency that will create a $2 million tourism campaign for Chinatown.

The iconic downtown neighborhood's economy, already suffering in the wake of the Sept. 11, 2001 terrorist attacks on New York, was dealt another blow this year, when the threat of SARS kept tourists away for the predominantly Asian quarter.

The winning agency will work with at least one Chinatown organization to create a campaign that would promote the area as more than a onetime tourist destination, said Janine Moss, director of communications for the September 11th Fund.

"We're looking for creativity to represent the experience of Chinatown and the reality of New York," Moss said. "Presumably it will build over time so that people don't just think they should come to Chinatown once to eat and then leave."

According to the request for proposal, available at the LMDC Web site www.renewnyc.com, oral presentations will be conducted on Sept. 26 and an agency will be chosen by Oct 1. The questionnaires are due back by Sept. 15 at 5 p.m. All questions must be submitted in writing by Aug. 29.

Moss said agencies of all sizes would be considered.