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Powers & Associates has created a campaign to heat up competition among Cincinnati’s famous chili parlors.
The campaign, tagged “The taste that’s taking over,” positions Gold Star Chili as the chili of today, and the best option for the younger generation.
“Kiss that chili of the ’50s goodbye, baby!” says the TV spot’s voiceover. “As for that other chili, well, leave it to Beaver.”
The fully integrated campaign, launched last week, is the most competitive marketing effort in chili industry history, claims Goldstar marketing director Roger David.
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