children's story

Sheaff Dorman Purins has crafted a marketing campaign designed to help Children’s Hospital Trust raise $200 million over the next five years.

Brightly colored brochures and direct marketing pieces, using the themeline, “Cause for wonder,” feature photos of healthy, happy children. Jargon-free copy taps into the emotional connection potential benefactors may have with the facility, which consistently ranks among the nation’s top pediatric care centers.

Developing materials “that would inspire and unify” was paramount, said Cecil Dorman, president of the Needham, Mass.,