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In the world of advertising, there’s no such thing as a free lunch. But that’s just what Child reach/Plan got when the producers of Jack Nicholson’s latest film, About Schmidt, wanted to place the nonprofit organization in their movie—for free.
“Although we’d never been a part of anything like this before, we felt it had great potential in terms of visibility and growth,” said Carol Donnelly, communications director at Child reach. “We hope to gain a significant amount of new sponsorships.”
About Schmidt, a black comedy, premiered in New York on Dec.
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