Chicago Shop Retargets A-B Malt Liquor

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Seeking to extend the consumer base for its King Cobra malt liquor brand, Anheuser-Busch is readying a new radio campaign aimed at a Hispanic audience from Washington Daniel Advertising here.
Washington Daniel is producing three to four radio spots for King Cobra that differ creatively depending on the segment of the Hispanic population they are targeting, according to agency principal Bill Daniel. Music used in the spots will cue the audience: mariachi for Mexican consumers, for example, and salsa for Puerto Ricans, Daniel said.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in