Chicago Shop Repositioning Ohio Casualty

Washington Daniel Advertising here is set to break a regional campaign for Ohio Casualty Corp. The work is the agency’s first for the insurance provider since winning the account earlier this year.
Washington Daniel has produced two 30-second TV spots as well as print and radio ads employing the tagline, “Protect what’s yours.” The TV spots will air during NBC’s Seinfeld finale in Denver and Cincinnati markets, and will subsequently roll out to approximately 10 other regions, according to Kelly Sprague, ad director at the Hamilton, Ohio-based company.
Sprague estimated spending on the entire effort at $4 million.
The campaign uses the theme, “A company that works for you.”