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Seeking a Stronger Brand Identity, ALT Chooses University Model
CHICAGO–The ad business continues to be a learning experience for Daryl Travis. So, when restructuring his agency, he decided the logical model to follow was that of the university.
Arian, Lowe & Travis, Chicago, this week launches a new brand identity that uses a collegiate-style logo, mascot and fight song, as well as presentation materials crafted in the form of an old-fashioned composition book.
On the surface, elements of the new identity are fun and even a bit silly, Travis acknowledged.
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