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The bottom lines of two Midwest agencies are healthier with the addition of work from Blue Cross and Blue Shield.
Chicago Creative Partnership late last year was named lead agency for Blue Cross and Blue Shield of Illinois and Texas, while NKH&W in Kansas City, Mo., picked up advertising duties for Wellmark Blue Cross and Blue Shield of Iowa and South Dakota.
Chicago Creative Partnership’s relationship with BC/BS of Illinois and Texas began last spring after the client’s agency, Headlands Communications in San Francisco, closed, said John Ori, the company’s vice president of advertising.
After conducting some research into local agencies, Ori contracted CCP to create a testimonial radio campaign over the summer.
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