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A group of creatives who left Leapnet after the company decided to close out the last vestiges of its advertising practice has launched a new operation called The Royal Order.
Partners in the business are Dave Her nandez, Rich Giuliani, Mike Diedrich and Phil Siegert, all of whom were working on Leapnet clients including Anheuser-Busch’s Michelob until January.
Leapnet’s top executives were then in the process of buying out the company, which had been public, and are now focusing on information technology and systems work.
Hernandez described The Royal Order as a “cross-media creative agency” that sells ideas.
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