The city's creative club is turning its back on this year's local Addy awards after its offer to co-sponsor the event was rejected by the Chicago Ad Federation.
Rather than participate in the CAF's "Windy Awards" on March 2, the Art Directors & Copywriters Club said it will put on the traditional Chicago Show later this year.
At issue were the amount of money the CAF was willing to share from the show and control over selection of judges, according to both sides.
The CAF was granted rights to the Addys name from the American Advertising Federation and planned for the Windy Awards to be a more sophisticated show than past years, said David Feldman, a member of the CAF's board of directors.
"They ran it in a bowling alley last year," Feldman said.
ADCW board member Jim Schmidt, creative director at McConnaughy Stein Schmidt Brown, said he met with Feldman several times to discuss a co-sponsorship.
"We wanted the emphasis on the creative, not on the hors d'oeuvres or the black tie," Schmidt said.
Under Schmidt's proposal, the ADCW would have controlled invitations, judges and the book, with costs covered by entry fees and leftover cash going to the club's coffers. The CAF would have handled the party and kept the proceeds from that.
The CAF offered the ADCW what Schmidt dismissed as a "token cash payment."
"It really comes down to a money issue," Feldman said.
Not all members of the ADCW's board are at odds with the Windy Awards. Ogilvy & Mather's Marlena Peleo-Lazar, who is also on the CAF board, is assembling judges for it.