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ATLANTA McKinney + Silver yesterday launched its “Buckle up” safety campaign for the City of Chicago and the Rehabilitation Institute of Chicago, the shop said.
Brad Brinegar, chief executive officer of the Raleigh, N.C., agency, also serves on the RIC board of trustees. As a result of the state’s seat-belt safety initiative, Brinegar accepted the assignment to develop a campaign directed at Chicago’s residents and visitors.
The campaign features stickers with the message “Buckle up” translated in Spanish, Polish, Italian, Greek, German, French, Norwegian, Dutch and Mandarin Chinese, the agency said.
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