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It may have been the last unasked question for Chicago Bulls mega star Michael Jordan.
Following a game last week against the Philadelphia 76ers, Jordan was asked by a courtside television interviewer what kind of gum he so visibly chews during games. Ever the smart businessman, Jordan paused before answering, with a grin, ‘Doublemint.’ He added that he didn’t have an endorsement contract with Doublemint marketer Wm. Wrigley Jr. Co. in Chicago.
‘There is nothing more wonderful than an unsolicited testimonial,’ said Ron Cox, group vice president of marketing for Wrigley.
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