Chevy's Suburban Tips Hat in "Texas Tradition'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




DETROIT-Chevrolet’s redesigned Suburban sport utility vehicle is getting an ad campaign specifically tailored for Texas, the model’s most popular market.
In a typical year, Texas accounts for about one-quarter of national Suburban sales, said brand manager Steve Ramsey. With the relaunch, Chevy decided to develop special advertising for the market.
A 30-second TV spot, “Texas Tradition,” breaks today on regional broadcasts of Christmas programs and continues through the month. Print ads designed to appear only in Texas will be in Texas Monthly, the in-state edition of Southern Living and regional issues of USA Today and newsweeklies.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in