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Consumers Asked to “Go for a Drive’ as Sedan Stages a Comeback
DETROIT-Chevrolet kicked off a $50 million relaunch of its Chevy Impala, out of production since 1996, with TV spots from Campbell-Ewald Advertising that broke over the weekend during the telecast of the Indianapolis 500.
Two 30-second TV spots from the Warren, Mich., agency were originally scheduled to break June 1, but the automaker decided to bump the debut to May 30 for Indy. The ads feature the tagline “Let’s go for a drive,” and suggest the sedan is “designed, engineered and built to be the most carefree car on the road.”
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