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NCAA Tournament Tie-In Puts Forth Silverado as the Grand Prize
DETROIT–General Motors’ Chevrolet division is teaming with Sports Illustrated to sponsor the “ultimate fantasy college basketball tournament,” which includes a contest in which fans have a chance to win a 1999 Chevy Silverado.
While Chevy has sponsored the regular game grid for the NCAA Men’s Basketball Championship for the past several years, the automaker wanted to do something unique this year in connection with the recent launch of its all-new Silverado pickup truck, said Rick Scheidt, Silverado brand manager.




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