Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK General Motors and Chevrolet said Tuesday they have reached a three-year agreement with Howie Long, former pro football star and current Fox TV NFL Sunday analyst, to be a divisional spokesperson for Chevy Trucks. In addition, Chevrolet will become the presenting sponsor for the annual Howie Long’s Tough Guys TV special. Financial details were not revealed.
Pete Langenhorst, Chevy retail advertising director, said the relationship provides Chevrolet with a marketing opportunity that has tremendous value, given Long’s popularity among a variety of audiences.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in