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By Tanya Gazdik
DETROIT–B.A. Advertising, Dallas, came up short in its pursuit of Chevrolet’s Iowa Area Marketing Group’s $8 million account, which was awarded to Graham Advertising in Colorado Springs, Colo.
Graham beat out B.A.; J.W. Messner in Grand Rapids, Mich.; Strong Automotive Merchandising in Birmingham, Ala.; and Kragie/Newell in Des Moines, Iowa.
Only one Chevy dealer ad account remains up for grabs–the Chicago area–following agency selections by two more Area Marketing Groups.
J.W. Messner was awarded its 11th Chevy dealer business last week, capturing the $10-12 million St.
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