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CHICAGO Chevrolet has inked deals with broadcast networks CBS and NBC to promote two of its car lines, the automaker said.
In one deal, television viewers will be challenged to find hidden Impala logos in CBS programs. In the other, the carmaker has signed on to become the sole advertiser during a broadcast of NBC’s The Tonight Show, during which it will announce the winner of a customized HHR.
For the Impala promotion, the car’s logo will be digitally inserted within programs such as How I Met Your Mother, NCIS, Yes, Dear and CSI.
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