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DETROIT Chevrolet continued its “An American Revolution” campaign with three spots via Campbell-Ewald that broke during the CBS broadcast of the Grammy Awards on Sunday.
The ads feature Chevy’s SS products, the Cobalt family of small cars and a Malibu Maxx ad originally targeted to the Asian market that has been translated into English.
In conjunction with the new commercials, Chevrolet is broadening the campaign to get its message out to a larger audience—including its “takeover” of the Yahoo! Home page today and running divisional messages on the Yahoo! Launch front page that direct viewers to chevy.com.
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