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CHICAGO MARC USA shows how one person can influence another’s eating habits in new TV spots that break today for drive-through chain Checkers/Rally’s.
The commercials, part of the Tampa, Fla., company’s “You gotta eat” campaign, show a group of young adults eating Checkers/Rally’s food. After spotting the group, a posse of motorcyclists heads to the drive-through. They are followed by an older man, who is in turn followed by employees of a car wash.
The spots, from MARC’s Pittsburgh office, also include an updated jingle that mixes hip-hop and rock themes.
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