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CheckOut.com, the music, movie and video game e-commerce site started by Mike Ovitz, managed to get mileage out of the MTV Video Music Awards without spending oodles on a sponsorship.
The Beverly Hills, Calif., company, whose site officially launches Oct. 4, spent less than $10,000 to have 10 attractive roller bladers stationed outside New York’s Lincoln Center for the Sept. 9 show. The so-called “skatertisers,” hired from New York’s Adwheels, were each equipped with speakers blaring house music and a flat-screen TV monitor showing a 90-second Checkout.com
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