THE CHEAP AND THE BEAUTIFUL

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A pair of legs walks across the screen. Then a blonde doll in a bikini is photographed on the beach, accompanied by a beach ball and horse. Meanwhile, the hands of the person moving her about come into view.

“We don’t spend a lot on supermodels,” says the voiceover, “so you don’t spend a lot on NatraTaste.”

This spot is one of two 15-second ads by Pedone & Partners in New York for Stadt Corp.’s NatraTaste sugar substitute.



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