Chat: Lights, Camera, Online!

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




Entertainment Giants Grow Even Bigger With Web.
Film studio Web sites used to be no more than places to park movie trailers. But, in the past year, they’ve been built out into entertainment hubs with a life of their own.
Columbia TriStar Interactive’s SoapCity Web site, which gives updates on all the daytime TV dramas, plus commentary, has been so successful, with around 3 million page views a month, that it will be spun off into a complete cable channel.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in