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NEW YORK With the impending merger of J.P. Morgan Chase & Co. and Bank One nearly complete, the companies said the new entity will operate under the Chase brand.
Client executives also confirmed they are talking to “agency groups” from Omnicom, WPP and Interpublic Group, but did not elaborate [Adweek Online, May 26].
Bank One chairman and CEO James Dimon said in a statement, “Although we have built strong momentum for the Bank One brand, particularly during the past two years, the research was very clear that we will be better served by moving to the Chase brand.
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