Off The Charts

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Nearly 20 years ago, when the first Beatles tune was used in a commercial, I wrote this lead in The Washington Post: “Could John Lennon ever have imagined this?”

Think how little we have progressed since then.

In those days, musicians who allowed their music to be used to flog products were considered sellouts. Today, they are anointed as marketing geniuses. It’s hardly a surprise. Given the lamentable state of the music industry, singers turn to commercials for greater exposure and, of course, increased sales.



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