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Cramer-Krasselt CEO Peter Krivkovich said the agency views its latest account win, cable company Charter Communications, as “truly a growth account.”
Though the company, backed by Microsoft co-founder Paul Allen, spent less than $4 million on advertising last year, the account is expected to grow as the company rolls out new products and goes into new markets, Krivkovich said. Plus, the account offers the agency a peek at the future.
“Their stuff is like Star Wars,” Krivkovich said.
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