Charlotte's Charms Are Accented

The new accent of the South is the theme of Anderson Advertising’s kick-off campaign for the Charlotte Convention and Visitors Bureau.

“The campaign allows us to be creative in getting our message across to a national audience,” said Melvin Tennant, the bureau’s chief executive officer. “It also gives us an opportunity to incorporate these images locally as well.”

The Charlotte, N.C., agency’s print and broadcast work—promoting tourism and convention business in the rapidly developing but low-profile North Carolina metropolis—breaks this month and runs through the rest of the year.