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Charles Melcher runs his book publishing/packaging firm Melcher Media from his New York townhouse. The 12-year-old company has produced more than 50 titles and is known for hip, inventive formats such as Sex and the City: Kiss and Tell, which comes encased in a pink shoebox, and its patented waterproof DuraBooks, which include beach and bath readers. The Yale-educated 40-year-old is a fervent believer in the book as the original interactive medium—and as a much-overlooked marketing tool.
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