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With its agency here shutting down, Char-Broil opted to consolidate its $7-10 million business with Euro RSCG Tatham Partners.
The Columbus, Ga.-based client formerly had its main consumer-advertising business with Publicis in Mid America’s Chicago office. That outpost is closing and moving to a consolidated operation in New York.
Euro RSCG Tatham Partners already worked with the client through Euro RSCG Tyee MCM in Portland, Ore., which handles direct television. Euro RSCG Tatham Partners is the Chicago ad agency as well as the entity that oversees several of the network’s operations.
A division of W.C.
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