Channel M Gets Into NTN Game Action

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LOS ANGELES Independent Channel M has formed a marketing partnership with NTN Digital Interactive Television Network, the agency said this week, and projects are already under way.

Among its efforts with the Carlsbad, Calif.-based gaming network, Channel M will create television ads and branded content tying client messages to NTN’s nationally distributed, multiplayer sports and trivia programs, said David Teichner, chief operating officer for the Los Angeles agency.

NTN’s interactive programming—which Teichner said targets 21- to 30-year-old males—appears in more than 3,600 bars and restaurants in the U.S.



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